It's not often that I lean in close to my computer screen and say "oooh pretty" out loud to a fashion spread. It happens often enough in my mind, but an actual physical, audible response? That's something special. What's funny is that these Max Mara Studio are quite simple construction-wise. The silhouettes are nothing I haven't seen and loved before. But the unexpected details - clustering polka dots, slightly Western lace insets, bright watercolor florals on seemingly bridal gowns (oooh pretty!) - make these designs seem effervescent.